Privacy policy
What we collect, why, and what you can ask us to do about it.
Last reviewed 13 October 2026. Forever Tended is the data controller for the information described here.
What we collect
When you contact us. Our contact form asks for your name, your email address, optionally your
telephone number, and your message. We use these to answer your enquiry and for nothing else.
Sending the form is entirely voluntary.
When you visit. We measure how the site is used — which pages are read, roughly where visitors
come from, and whether they are on a phone or a computer. We do this ourselves rather than through
Google Analytics or any other third party, and it works without identifying you: your address and
browser are combined into a one-way code that changes every day, cannot be reversed, cannot be
matched to you tomorrow, and cannot be matched to you on any other website.
That is why this site shows you no cookie banner. There is nothing to consent to.
Cookies
This site sets one cookie, and only if you sign in or put something in a basket: it remembers that
it is you, for that visit. It carries no advertising or tracking information. There are no analytics
cookies and no advertising cookies.
How long we keep it
Enquiries are kept for as long as we need them to deal with you, then deleted. Visit statistics are kept in aggregate and contain nothing
identifying.
Who else sees it
Only the suppliers who help us run this site and this business: our hosting, our email, Google Fonts,
which sends the typefaces this site is set in and so receives your address when a page loads (it sets
no cookies). We do
not sell personal data, we do not share it for advertising, and we do not profile anybody.
Your rights
You can ask us for a copy of what we hold about you, ask us to correct it, ask us to delete it, or
object to how we use it. Write to the address below and we will answer within one month. If you are
not happy with our answer you can complain to the
Information Commissioner's Office.
Changes to this page
If we change anything here we will update the date at the top.
Getting in touch
Coventry, West Midlands
07807 784059